Amplifying the Music
Empowering the Artist

We empower musicians through decades of industry experience
combined with cutting-edge Artificial Intelligence and data analysis.

Get In Touch With Us

Adrian Michaels Agency offers extremely limited and selective consultations about helping you achieve your dreams. 

Founder
ADRIAN MICHAELS

Adrian Michaels is an American music and entertainment executive with over 40 years of experience in music, tech, innovation, television, mobile gaming and artist management. As the Vice President of Innovation & Audience for Stoney Creek Records/BMG and Chairman/Founder of the Adrian Michaels Agency, Adrian has lead or been a key component on achieving more than 150 #1 singles for artists such as Jelly Roll, Kenny Chesney, Tim McGraw, Alabama, Hank Williams Jr, Clint Black, Clay Walker, Martina McBride, Parmalee, Lee Brice and dozens more successful music artists. Companies such as RCA/Sony Records, Curb Records, Warner Music and BMG Entertainment have relied on Adrian’s strategic thinking and industry contacts. Adrian was responsible for bringing Jelly Roll to BMG Records where Jon Loba the President of the Americas for BMG signed him to his current historic record deal.

As a forward-thinking Innovation and transformation leader Adrian is leading the industry by using new technologies and platforms to help artists find their way in an ever-changing world. Artists and companies rely on his deep knowledge of Generative and Predictive AI, Block Chain, Geo-Targeting, Gamification and Geo-Fencing technologies. Mixing his 40 years of industry relationships with today’s cutting edge technologies keeps Adrian at the cutting edge of today’s entertainment industry. One of Adrian’s current passions is helping artists and companies with the adoption of Ai trends and tools. The Adrian Michaels Agency is proud to partner with Fuller AI to deliver the latest cutting edge tools to amplify artists and creators. Adrian Michaels successfully wears many hats as a record executive, team leader, talent scout, entrepreneur, mentor, teacher, tech-geek, musician, public speaker and manager.Most importantly, Adrian is a passionate Dreamer, Doer and Protector of those who also dare to dream!

Data-Driven Artist Growth FULLER.ai

Adrian Michaels Agency partners with FULLER.ai to bring cutting-edge marketing and analytics support to our roster. This collaboration gives our artists access to: • Real-time audience analysis across TikTok, Instagram, and YouTube • Optimized release strategies based on search trends and algorithm performance • A/B tested ad campaigns that convert listens into loyal fans • Actionable insights from sentiment analysis and fan behavior tracking

music

NASHVILLE
BASED

CONSULTING

HELPING INDEPENDENT ARTISTS
CREATE VIRAL-WORTHY CAMPAIGNS

What Sets Us Apart

Decades of Leadership

Adrian Michaels’ career spans four decades, with deep ties to every corner of the music industry—from major labels to independent breakthroughs.

Track Record of Hits

Track Record of Hits: Over 150 #1 singles. Billboard. Sirius XM. Platinum records. Videos with over 60 million views. We know what success looks like, and how to get you there.

Artist-First Philosophy:

Artist-First Philosophy: You remain the artist. We manage the business with transparency, trust, and long-term vision.

Musician Mary Kutter staring straight at the camera pulling hair back, lips slightly parted. She’s wearing a jean jacket over a lace top. Her name is in red in the background and the words The Great American Struggle near the bottom

Success Spotlight:
Mary Kutter

With over 20 million video views on social media, writing credits on a Platinum Record, and a Billboard Top 20 hit (Wreckage by Nate Smith), Mary Kutter’s rise is a testament to what happens when vision, strategy, and support align.

Her music—including Devil Wore a Lab Coat, Devil’s Money, and Smell the Smoke—captures the modern rural American story. Adrian Michaels Agency and Fuller.ai worked hand-in-hand to bring these narratives to the mainstream, turning personal truth into national impact.

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Adrian Michaels Agency

Amplifying the Music. Empowering the Artist.

Ready to Grow With Us?